If your eye’s been caught by an OLED television, you can thank LG. However, you will find it installed in the best Samsung TVs to allow for voice recognition and navigation of Samsung’s Tizen interface.
It isn’t particularly widely used beyond a handful of Samsung devices, unlike Amazon’s Alexa AI or Google Assistant, given Bixby’s less capabilities. Samsung is also the only TV manufacturer to have their own, in-house voice assistant, Bixby. Samsung is also pushing the adoption of 8K TVs, ensuring its flagship QLED each year uses the ultra-ultra-high resolution, even if the average shopper probably won’t have anything more than 4K in their sights for now. While OLED TVs offer stiff competition, breakthroughs like Samsung’s Ultra Viewing Angle technology – and more forgiving pricing – are helping it keep the edge, while plans for QD-OLED hybrids could see Samsung cement its dominance further. Unlike some of its competitors, too, Samsung doesn’t make the jump to OLED for its high-end sets, sticking with quantum dot LED (or ‘ QLED’) panels in its premium, high-contrast displays – with thousands of nits brightness making for dazzling output. Samsung is also a big backer of LED/LCD TVs, with a wide range of mid-price 4K TVs that sees new models every year. The South Korean electronics manufacturer has a large user base for a reason – it offers a wide range of sets at a variety of price points, with a base level of quality above more budget brands.
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